iCrowdNewswire Jan 13, 2021 9:40 PM ET
Tahini food is considered under gourmet category and is a basic ingredient in Middle Eastern cuisine and several other ethnic cuisines including Greek, North Africa and Turkish cuisine. Tahini is also quite popular in China and other South-East Asian countries and widely used in cuisine such as Vietnamese cuisine. Owing to growing popularity and high demand for Mediterranean foods, Tahini has become an eye-popping industry. Middle East and the U.S. are the main consumption regions in this industry.
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Higher inclination of consumers towards seed-based spreads further boost the market growth. Tahini is usually play an important role in the manufacture of spreads or sauces, and has been widely used in Hummus, Baba Ganouj, Falafel Pitas and other ethnic dishes. Owing to diverse application of Tahini including paste & spreads, halva & traditional sweets, and dips & sauces, there are million dollars of investment pouring in the market.
Owing to growing interest in authentic Mediterranean and Arabic food, companies are attracted to explore the space and leverage the gain in Tahini industry. There are huge growth potential and less entry barriers which is encouraging the new entrants to enter the industry and launch their products. Market players are focusing on cost control and adopting novel production methods as the fluctuations in the price of the upstream product, production cost of Tahini is impacted. Tahini Market is the high-volume growth industry and industrial players are extensively investing on product endorsements and other product promotions in order to make strong brand image of their products and to create an awareness of their brands. Manufacturers are also collaborating with retailers for channel management. HAITOGLOU Bros, Balsam, Prince Tahina, Al Wadi Al Akhdar, Halwani Bros, DIPASA, CARWARI, FIRAT, A.O. GHANDOUR & Sons, SESAJAL, Mounir BISSAT, and Arrowhead Mills are the prominent market players in the industry.
Tahini is majorly used for paste and spread application and it captures more than 35% market share in 2016.
In 2016, Hulled tahini accounts for the highest share which is more than 70%
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