Good2bSocial is excited to announce its new Good2bSocial Academy course,
Blogging for Lawyers led by LexBlog founder Kevin O’Keefe.
The new course taught over seven weeks, will teach lawyers how to grow their business
through blogging and everything they need to know about starting and maintaining an effective
law firm blog.
Whether a solo practitioner or a law firm associate or partner, this brand-new course will
provide attorneys with actionable and personalized guidance on how to use blogging to build
their reputation, become a better lawyer and grow their practice.
“We felt there was a need for a comprehensive course to teach lawyers how to effectively use
blogs to generate business and develop strategic relationships,” said Guy Alvarez, CEO atGood2BSocial. “We knew the best person to teach this course was Kevin, a pioneer when it
comes to legal blogging and the perfect person to teach lawyers how they can use blogs to
grow their practice.”
This course draws on Mr. O’Keefe’s and LexBlog’s nearly 20 years of experience helping lawyers
and law firms build or grow their practice through blogging. That includes partnering with some
of the largest law firms in the world on robust digital publishing networks as well as attentively
guiding solo lawyers on blogs that saw them bring in millions of dollars of work.
“The goal, as it’s always been, is to teach lawyers how to significantly grow their business
through blogging and teaching this new class in partnership with Good2BSocial allows me to
continue doing that,” said Mr. O’Keefe. “I love working with attorneys and I’m excited to help
them to follow their passions, learn new skills and build their reputations and generate
The Good2BSocial Academy allows anyone, anywhere to access their on-demand courses, learn
best practices, and understand the latest trends in legal marketing and business development.
The unique learning platform combines all the valuable content that Good2bSocial has created
over the years into one, easy-to-navigate site.
Good2bSocial’s mission is to help lawyers understand and leverage the power of digital
marketing, content, and social media, using unmatched experience and the latest technology
and techniques to power measurable marketing and business development strategies.
Good2bSocial offers a full suite of digital marketing services for law firms and companies in the
legal industry, including social media management, high-impact content strategy and
production, email marketing, PPC, SEO, and marketing automation.
Founded in 2004 to empower lawyers to increase their visibility and accelerate their business
relationships through blogging, LexBlog today is the world’s largest legal blogging community
that brings together many of the best legal minds on the web. With a platform empowering
22,000 bloggers to share their insights and commentary, LexBlog aids the democratization of
legal journalism and the rise of citizen reporting around the globe
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